Topic: ERIK BUELL MOTORCYCLES CLOSING AGAIN | | Adventure Riding NZ

ERIK BUELL MOTORCYCLES CLOSING AGAIN

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  • #16805
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    Eddieb
    Keymaster
    • Location : Hamilton
    • Bike : Highly modified Suzuki DR650

    Poor interest from dealers and challenging conditions forces EBR into another shut down

    ERIK BUELL Motorcycles (EBR) has this week begun winding down its operations following a recent announcement that the beleaguered US manufacturer is shutting down once again.

    EBR says it will continue to honour warranties and provide technical and parts support to dealers and riders but will be reviewing ‘strategic alternatives with interested investors regarding production operations.’

    A press release from EBR and owners Liquid Asset Partners (LAP) revealed little about the reasons behind EBR’s most recent shut down but says that the ‘tough decision’ has come after difficulties in signing the new dealers it needs to achieve its plan for growth.

    EBR also alluded to Polaris’s recent announcement that it was shutting down Victory, saying that ‘the combination of slow sales and industry announcements of other major OEM brands closing or cutting production only magnified the challenges faced by EBR.’

    #16807
    Profile photo of Eddieb
    Eddieb
    Keymaster
    • Location : Hamilton
    • Bike : Highly modified Suzuki DR650
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