I have the original Beeline for my bicycle, this is meant to be a tougher version. The original was a great product, I was an early backer on Kickstarter and the only issue I had was that the delivery date was about 1 year later then what they had advertised. Id hope the Beeline team learnt from that first run and can do better with this version.
Worth noting the device is completely dependent on your phone and the phones GPS. Cool thing about the bicycle app is you could plan out an exact route however the nature of the device is to give you the choice to discover the rout as you go along.