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I can see this being much quicker and easier to remember/input addresses into a gps or phone. Just 3 words to remember or write down instead of an actual address or coordinates!
Lets say your out on a group ride, one guy gets lost, held up, stops, whatever. Now instead of you/him trying to describe where you are or an address over the phone you just have to say “Hey I’ve bailed at chop deplorable lagers come back for me!”