July 9, 2015 at 10:52 am #9094
Rank: 1200cc Rider
- Location: Hamilton
- Bike: Suzuki DR650 ADV
In 2013 strong rumours appeared to indicate the Husaberg brand would be absorbed into Husqvarna, however new models were launched in 2014 and even more new models in 2015.
Ever since Pierer Industrie AG bought Husqvarna from the BMW Group, there has been a great deal of speculation as to how the Italian-based Swedish-born brand would fit within the KTM empire. With zie Austrians needing another dirt bike marque like a hole in the head, it was curious to see KTM add a third off-road brand name to its stable of two-wheeled machines.
Adding even more intrigue to the situation, Stefan Pierer announced that he would discontinue Husqvarna’s pursuit of on-road machines with his acquisition, starting with the Husqvarna Nuda 900, and that he would also be closing down the bulk of the brand’s very beleaguered Italian operations, much to the chagrin of local officials and worker unions.
Now, the next chapter of Husqvarna is set to unfold, with the announcement of a new company, Husqvarna Sportmotorcycle GmbH, which unsurprisingly will be based in Mattighofen, Austria and will build off the technology that Husaberg has developed, while using the more recognizable Husqvarna name.
While no one has officially stated that this is the end of Husaberg as a separate brand, it is implied from the company’s actions and wordings in its press release (of course, we have attached the press release so you can draw your own conclusions on the matter).
Describing how the two brands would “reunite” in what they started 25 years ago, the presumed conclusion is a fitting one for the Husaberg name, which started life as an offshoot of Husqvarna after it was acquired by Cagiva, and several of its engineers declined to move to Italy, instead staying behind in Sweden.
Plans for a new 2013 line are already in place, and it is expected to debut to the public at the 2013 EICMA show in Milan, Italy.
Press Release from Husaberg:
HUSQVARNA AND HUSABERG REUNITED
“WE BRING TOGETHER WHAT BELONGS TOGETHER”
The year 2013 will be remembered in motorcycling history as the year that Husqvarna was reborn.
HUSQVARNA STARTS A NEW ERA OF GREAT SUCCESS
Following the acquisition of Husqvarna by Pierer Industries AG and after careful analysis and evaluation of all aspects, it was decided to reunite what came out of shared roots 25 years ago. In other words, Husqvarna will enter a positive new era by combining its own rich heritage with Husaberg’s state-of-the-art technology.
NEW HUSQVARNA MODEL LINEUP TO BE PRESENTED IN OCTOBER
The new generation of Husqvarna models is already in progress: a new line-up, with brand new exclusive design and the latest technology is being developed and will be offered in the segments Enduro, Motocross and Sportminicycles. There will also be exciting, newly developed products in the Supermoto segment – one in which Husqvarna has enjoyed a lot of success in recent years.
HUSQVARNA SPORTMOTORCYCLE GMBH, OPERATIONAL AS OF OCTOBER 2013
As of October 2013, the new group company “Husqvarna Sportmotorcyle GmbH” based in Mattighofen, Austria, will be fully operational in the production and sale of the new model range to the Husqvarna network of dealers and distributors. Parts supply and Customer Service for all Husqvarna models up to and including Model Year 2013 are guaranteed for the years to come and will remain at the current business location in Biandronno (VA), Italy.
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