Charley Boorman and Triumph Motorcycles – A new Ambassadorial role for Charley
Charley Boorman, renowned adventure motorcyclist, TV presenter and documentary maker has
today agreed to join Triumph Motorcycles as one of their global ambassadors.
Charley has always been a biker whose garage was filled with a range of brands and styles, even
though his memorable TV documentaries, Long Way Round and Long Way Down, were
supported by BMW, his love of all things two wheels is no secret.“I’ve always seen change as a good thing. Sometimes its not easy to change, but afterwards you
see the benefits. I’ve had a great time working with BMW over the years and the Long Way
documentaries have been a massively positive part of my life. Change is good, it’s refreshing
and we all need to do it as we open our minds up to new ideas and new horizons.”Charley’s involvement with the UK ‘retro’ motorcycle genre, his enthusiasm for the
Distinguished Gentleman’s Motorcycle Ride and his association with the new hipster motorcycle
emporium based in London – The Bike Shed, has shown that Boorman is not a one brand player,
but open to all things bike, from adventure touring to cruisers and sports to modern classics.“I’m so excited with the Triumph range of bikes. I love the retro look of their modern classics,
especially the Thruxton with it’s café racer history. I’ve always said you should have a bike for
each mood – I think Triumph have it covered! Oh, and hey, the whole ‘it’s British’ thing is pretty
cool as we see historic British bike brands in the ascendance. I haven’t forgotten my adventure
roots and so I’m desperate to try out the new Triumph Explorer on my 2016 adventure rides in
Australia and South America.”Triumph added: “We are delighted to have Charley on board as a member of the team. It’s
great to be working with such a passionate, enthusiastic and experienced biker as one of our
global ambassadors. We look forward to many exciting adventures together.”
